This three-time award winning campaign effectively reshaped perceptions of manufacturing by 70%. The Creators Wanted Experience toured across the US, amplified through digital and social along the way, and revealed the exciting possibilities about a career in manufacturing .
Charged with bringing the flavor of Rao’s Homemade to life live in the heart of New York City, we brought forward the concept of a delectable multi-day pop-up market called The Saucery. At this reservation-only shop, we exclusively showcased Rao’s Homemade line of products and offered up small servings and tasty pairings featuring some of the brand’s biggest crowd pleasers and premium new releases.
EVENING OF IMPACT
Global sustainability giant, Ecolab, celebrated their centennial in the most impactful way. By incorporating strategic messaging and immersive experiences we reinforced the company’s sustainabiliy initiatives while celebrating 100 years of impact on the world.
The subtle appearance of childlike sugar statues followed by a not-so-subtle sugar mound created commentary around sugar consumption in children, allowing KIND to step in with their new-to-market solution, a no sugar added snack for kids — Kind Fruit Bites.
Harnessing the power of the infamous Powerpuff Girls, we boldy celebrated the show relaunch at tentpole events throughout the year. The Powerpuff Premier Party kicked off at SXSW with a neon light parade, and the Powerpuff Girls booth at SDCC invited attendees to create their own avatars akin to the Powerpuff cast.
A holiday pop-up laced with moments of surprise and delight we invited guests shopping in the Oculus to compete in an oversized cash grab experience inside of our Give Joy Shop. Located inside of a custom-built snow globe dome, participants grabbed for cash, allowing them to walk away with Kohl’s cash for holiday shopping and high-ticket takeaways.
